5 Mar 2019 15 Oct 2020. marketing and advertising could promote the life of Kenyans by integrating and embracing ethics and ethical codes both in theory and practice. ADVERTISING- SOCIAL,LEGAL,ETHICAL & ECONOMICAL ASPECTS Submitted to : Submitted by: Swati Sharma Avtar Singh Faculty, Rbs Anil Kumar Pankaj Kumar Sham Singh 2. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. Shimizu, Koichi (1989) "Advertising Theory and Strategies", (Japanese) first edition, Souseisha Book Company in Tokyo. Recent trends show that consumers prefer ethical companies. Different colours play major roles when it comes to marketing strategies, for example, seeing the blue can promote a sense of calmness and gives a sense of security which is why many social networks such as Facebook use blue in their logos. More recent research by Martin (2003) reveals that males and females differ in how they react to advertising depending on their mood at the time of exposure to the ads, and on the affective tone of the advertising. Means-end theory suggests that an advertisement should contain a message or means that leads the consumer to a desired end-state. While in business ethics refers to a code of conduct that businesses are expected to follow while doing business. They relate to all aspects of life, including business and finance. If the company grows and is sold, the media companies receive cash for their shares.  In tandem with these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals. While it generally works well, there are …  Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Corporate financial manager are responsible for making a decision likeinvest capital to the planning of merger and … Cosmetic and health industry are the ones which exploited the highest and created reasons of concern. The Ethics Behind Advertising To Children Advertising isn’t the issue, rather the sort of advertisements that children see is the real concern. For example, the online encyclopaedia Wikipedia provides free access to its content by receiving funding from charitable donations. Consumerism, a social movement, is directed toward compelling the marketing managers to practice such ethics. However the law permits puffery (a legal term). The AAFLN was primarily an advertising agency but also gained heavily centralized control over much of the immigrant press. Around 1840, Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia. , In the 1920s, under Secretary of Commerce Herbert Hoover, the American government promoted advertising. Financial ethics has risen to the forefront of many minds, considering the financial industry's countless scandals and news stories. Also brought about by the Internet and the theory of the long tail, advertisers will have an increasing ability to reach specific audiences. , A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. 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